Why What People Think Really Matters

Why What People Think Really Matters

My parents use to always say  “what people think about you doesn’t matter!” and while that has some truth to...

The Art of Attraction in Branding

The Art of Attraction in Branding

It’s not about selling product anymore, it’s about understanding your customer’s desires, and creating an experience around it. Your brand’s relationship...

Couples In Business: Kurt and Syrisa Metzger Interview

Couples In Business: Kurt and Syrisa Metzger Interview

February is the “love month” and apart from being overly sentimental this time of year,  it really got me thinking...

The Key Reasons Why You Need To Brand

The Key Reasons Why You Need To Brand

Angelina Jolie (Actress and Humanitarian), Oprah (the Queen of Daytime TV) and Rihanna (Pop Star). These three famous women have...