I picked my sister’s Mills and Boons romance novel. A forbidden book for a girl around 14 years old. This was it… no not the part where she meets the incredibly attractive guy, feels an instant attraction… and so on… She was a creative director on the set of a commercial for a Malborough man commercial. I knew at that moment, I wanted to be a brand strategist and creative director shaping the image and helping tell powerful stories for brands. 

While I made a conscious decision not to work with tobacco brands like my initial inspiration, after over a decade of doing this work, I feel incredibly fortunate to be living my passion and supporting visionary creators, founders, and world leaders in discovering their Brand IT Factor™ to create compelling and unique narratives that evoke a feeling and has meaning beyond product. Making their brand, the brand of choice. 

The BRAND IT FACTOR™ is a psychological approach to building luxury brands based on the work of analytical psychologist Dr. Carl Jung. As a consultant, I help psychological cues and world-class strategies to create higher perceived value, stronger market differentiation beyond products and features, and a deeper connection to increase desire and become the unmistakable brand of choice. 

For more info on this get in touch here.

Welcome and as always, live the cultured life