When a woman buys a designer dress, she isn’t simply buying a basic need to cover her body. She will purchase clothing from a brand that she identifies with; one that reflects her self image, a need to send a particular message in that moment (successful, professional, sexy, fashionable) and her lifestyle. That’s why having… Continue reading Why You Need Brand Clarity
Tag: definition of a brand
Why What People Think Really Matters
My parents use to always say “what people think about you doesn’t matter!” and while that has some truth to it, to some extent it really does matter! Let me explain, whether we realize it or not, every day we are acting in a certain way to shape or reshape people’s perception of us. Many public… Continue reading Why What People Think Really Matters