Selecting a business name can be quite a challenge. You want to get this right, but how do you find that one name that defines your brand? The one name that will mark your success in business, a name that is truly iconic? Naming a business is such an important job that there are agencies who specializing… Continue reading Is Your Business Name Right For Your Brand?
Tag: importance of branding
5 Business Lessons For Women from Mohammad Ali
Widely regarded as not one of the greatest boxing legend of all time, Mohammad Ali made an impact on the world through impressive sportsmanship, wit and his unwavering stance for what he believed in the face of adversity. He was stripped of his title, banned from the sport he loved but never wavered. What has remained remarkable about Ali… Continue reading 5 Business Lessons For Women from Mohammad Ali
Why You Need Brand Clarity
When a woman buys a designer dress, she isn’t simply buying a basic need to cover her body. She will purchase clothing from a brand that she identifies with; one that reflects her self image, a need to send a particular message in that moment (successful, professional, sexy, fashionable) and her lifestyle. That’s why having… Continue reading Why You Need Brand Clarity
The Key Reasons Why You Need To Brand
Angelina Jolie (Actress and Humanitarian), Oprah (the Queen of Daytime TV) and Rihanna (Pop Star). These three famous women have names like everyone else has a name, yet when you say their names, it carries a story, history and gives context to it. This is what branding is all about; when a name is mentioned… Continue reading The Key Reasons Why You Need To Brand