My parents use to always say “what people think about you doesn’t matter!” and while that has some truth to it, to some extent it really does matter! Let me explain, whether we realize it or not, every day we are acting in a certain way to shape or reshape people’s perception of us. Many public… Continue reading Why What People Think Really Matters
Month: February 2016
The Art of Attraction in Branding
It’s not about selling product anymore, it’s about understanding your customer’s desires, and creating an experience around it. Your brand’s relationship with customers should be like dating. While everyone will have a different style that works for them, in general, there are stages a person goes through before falling in love or making a long-term commitment. Leading relationship… Continue reading The Art of Attraction in Branding
Couples In Business: Kurt and Syrisa Metzger Interview
February is the “love month” and apart from being overly sentimental this time of year, it really got me thinking about couples in business. Should we really be mixing business with pleasure? Is there a way to find the balance between Venus and Mars? I have to admit, that I had my own fears about walking the… Continue reading Couples In Business: Kurt and Syrisa Metzger Interview
The Key Reasons Why You Need To Brand
Angelina Jolie (Actress and Humanitarian), Oprah (the Queen of Daytime TV) and Rihanna (Pop Star). These three famous women have names like everyone else has a name, yet when you say their names, it carries a story, history and gives context to it. This is what branding is all about; when a name is mentioned… Continue reading The Key Reasons Why You Need To Brand