There are some situations in life that you may have initially thought was the right path, a relationship, that perfect job… yet you have this sinking feeling that this isn’t what you truly wanted. In life you should give your all and go relentlessly after dreams and there are some things that you just need to let go… Continue reading 3 Ways To Embrace A New Direction
Tag: storytelling in branding
5 Ways To Create A Great Brand Experience
Every business should be thinking about how to create a great brand experience that will not only attract your ideal customer but keep them loyal. Gone are the days when businesses made a sale and probably never engaged with this customer again. We are in an age of engagement not just one-off sales promotions and… Continue reading 5 Ways To Create A Great Brand Experience
5 Business Lessons from Sir Richard Branson
I recently watched a documentary about Sir Richard Branson and how he built his Virgin empire. His life continues to be both a source of inspiration and motivation. Often when people think about the Bransons’ and Oprahs’ of this world they think everything came easy for them and they were just lucky, but “what’s luck got… Continue reading 5 Business Lessons from Sir Richard Branson
The Art of Attraction in Branding
It’s not about selling product anymore, it’s about understanding your customer’s desires, and creating an experience around it. Your brand’s relationship with customers should be like dating. While everyone will have a different style that works for them, in general, there are stages a person goes through before falling in love or making a long-term commitment. Leading relationship… Continue reading The Art of Attraction in Branding