Every business should be thinking about how to create a great brand experience that will not only attract your ideal customer but keep them loyal. Gone are the days when businesses made a sale and probably never engaged with this customer again. We are in an age of engagement not just one-off sales promotions and… Continue reading 5 Ways To Create A Great Brand Experience
Tag: understanding your customers
5 Business Lessons from Sir Richard Branson
I recently watched a documentary about Sir Richard Branson and how he built his Virgin empire. His life continues to be both a source of inspiration and motivation. Often when people think about the Bransons’ and Oprahs’ of this world they think everything came easy for them and they were just lucky, but “what’s luck got… Continue reading 5 Business Lessons from Sir Richard Branson
How To Sell More Using the Sherlock Holmes Way
As passionate business owners, we can get so caught up in developing great products to sell, that many forget “why” they are offering these products and services, other than making money. That’s when selling becomes harder, because unless you know what problem you are solving for your customers, there will not be a compelling reason to buy.… Continue reading How To Sell More Using the Sherlock Holmes Way