Selecting a business name can be quite a challenge. You want to get this right, but how do you find that one name that defines your brand? The one name that will mark your success in business, a name that is truly iconic? Naming a business is such an important job that there are agencies who specializing… Continue reading Is Your Business Name Right For Your Brand?
Tag: brand strategy
5 Best Social Media Management Tools
Social media can be so time consuming that some business owners give up all together! As a small business owner, social media is a great way to build your brand, create greater brand awareness and get new leads. The challenge is navigating through Facebook, Instagram, Pinterest, Google+ and Linkedin on a busy day filled with direct… Continue reading 5 Best Social Media Management Tools
5 Reasons You Should Be Using Content Marketing
There is no guarantee that your website or company will ever be discovered through search engines. Google has changed how it ranks websites and it is the content creators who are ranked higher than ever. But it’s not just any content that is ranking high on search engines, Google is looking for great copy, useful… Continue reading 5 Reasons You Should Be Using Content Marketing
5 Ways to Boost Sales This Summer
It’s summer and you’re probably thinking “here comes the dip…” not necessarily! Some business owners dread the summer months and meet it with apprehension. Doing business in the summer can be both productive and fun. It’s your time to get creative and engage your customers in ways you simply don’t have the time to in… Continue reading 5 Ways to Boost Sales This Summer
5 Business Lessons For Women from Mohammad Ali
Widely regarded as not one of the greatest boxing legend of all time, Mohammad Ali made an impact on the world through impressive sportsmanship, wit and his unwavering stance for what he believed in the face of adversity. He was stripped of his title, banned from the sport he loved but never wavered. What has remained remarkable about Ali… Continue reading 5 Business Lessons For Women from Mohammad Ali
Building A Niche Brand: Latham Thomas (Mama Glow)
Building a brand is like giving birth to and raising a child, you have to nurture it, keep it safe and shape the values that will ensure that it makes a difference in people’s lives and contribute positively to society. In this special video interview, I speak with Latham, Thomas founder of Mama Glow (www.mamaglow.com),… Continue reading Building A Niche Brand: Latham Thomas (Mama Glow)
Why You Need Brand Clarity
When a woman buys a designer dress, she isn’t simply buying a basic need to cover her body. She will purchase clothing from a brand that she identifies with; one that reflects her self image, a need to send a particular message in that moment (successful, professional, sexy, fashionable) and her lifestyle. That’s why having… Continue reading Why You Need Brand Clarity
The Key Reasons Why You Need To Brand
Angelina Jolie (Actress and Humanitarian), Oprah (the Queen of Daytime TV) and Rihanna (Pop Star). These three famous women have names like everyone else has a name, yet when you say their names, it carries a story, history and gives context to it. This is what branding is all about; when a name is mentioned… Continue reading The Key Reasons Why You Need To Brand