Selecting a business name can be quite a challenge. You want to get this right, but how do you find that one name that defines your brand? The one name that will mark your success in business, a name that is truly iconic? Naming a business is such an important job that there are agencies who specializing… Continue reading Is Your Business Name Right For Your Brand?
Tag: build loyal customers
5 Best Social Media Management Tools
Social media can be so time consuming that some business owners give up all together! As a small business owner, social media is a great way to build your brand, create greater brand awareness and get new leads. The challenge is navigating through Facebook, Instagram, Pinterest, Google+ and Linkedin on a busy day filled with direct… Continue reading 5 Best Social Media Management Tools
5 Reasons You Should Be Using Content Marketing
There is no guarantee that your website or company will ever be discovered through search engines. Google has changed how it ranks websites and it is the content creators who are ranked higher than ever. But it’s not just any content that is ranking high on search engines, Google is looking for great copy, useful… Continue reading 5 Reasons You Should Be Using Content Marketing
5 Ways to Boost Sales This Summer
It’s summer and you’re probably thinking “here comes the dip…” not necessarily! Some business owners dread the summer months and meet it with apprehension. Doing business in the summer can be both productive and fun. It’s your time to get creative and engage your customers in ways you simply don’t have the time to in… Continue reading 5 Ways to Boost Sales This Summer
Why You Need Brand Clarity
When a woman buys a designer dress, she isn’t simply buying a basic need to cover her body. She will purchase clothing from a brand that she identifies with; one that reflects her self image, a need to send a particular message in that moment (successful, professional, sexy, fashionable) and her lifestyle. That’s why having… Continue reading Why You Need Brand Clarity
The Art of Attraction in Branding
It’s not about selling product anymore, it’s about understanding your customer’s desires, and creating an experience around it. Your brand’s relationship with customers should be like dating. While everyone will have a different style that works for them, in general, there are stages a person goes through before falling in love or making a long-term commitment. Leading relationship… Continue reading The Art of Attraction in Branding