This weekend, I had my niece over for diner. She has a natural ability to tell stories in pictures and I was totally immersed in one of her stories until my marketing mind interrupted to highlight the significance of this particular story. She’s a post graduate student and shared that she now goes to the… Continue reading How to Sell Your Premium Priced Products
Month: March 2016
Three Reasons Why Your Business Needs a Blog
Let’s face, the Internet can be an overwhelming place! Trying to run a small business online can seem like an endless array of time-consuming activities; often it can feel like trying to navigate through the universe. Instead of running your business as usual in the local communities that you knew and grew up in, now… Continue reading Three Reasons Why Your Business Needs a Blog
How To Sell More Using the Sherlock Holmes Way
As passionate business owners, we can get so caught up in developing great products to sell, that many forget “why” they are offering these products and services, other than making money. That’s when selling becomes harder, because unless you know what problem you are solving for your customers, there will not be a compelling reason to buy.… Continue reading How To Sell More Using the Sherlock Holmes Way
How To Make Your Business More Profitable Business
Mike Michalowicz, Author of Profit First There are many businesses making great revenue, but very little or no profit. The key challenge for any entrepreneur is taking their business to, and stay profitable. Mike Michalowicz, shares some eye opening ideas, on how to make your business more profitable in this interview. He built three multi-million dollar… Continue reading How To Make Your Business More Profitable Business
How To Create Your Iconic Brand Image
Let’s face it, looks do matter! When I lived in Milan, I enjoyed walking the streets like via Montenapoleone and Galleria Vittorio Emanuele, home to some of the most beautiful show windows and designer boutiques in Europe. The stores looked like candy land for adults and definitely not the place to go if you have… Continue reading How To Create Your Iconic Brand Image