When a woman buys a designer dress, she isn’t simply buying a basic need to cover her body. She will purchase clothing from a brand that she identifies with; one that reflects her self image, a need to send a particular message in that moment (successful, professional, sexy, fashionable) and her lifestyle. That’s why having… Continue reading Why You Need Brand Clarity
Month: April 2016
Treasure Your Most Precious Gift
When I was 16 years old my mother became fatally ill. It was a challenging time for my family and I, as we watched her the once vivacious woman now bedridden and slipping away. As painful as it all was, when she died, what was most comforting to us is that our mother had lived.… Continue reading Treasure Your Most Precious Gift
5 Amazing Tools Every Business Owner Should Know About
You have a million and one things to worry about in your business. The question at the end of every day seems to always be “how do I juggle it all?” My answer “work smarter not harder”. Your primary job is to create or make available amazing products and services that your customers will love and… Continue reading 5 Amazing Tools Every Business Owner Should Know About
How High-Achievers Get More Done
Sometimes we just need to “get out of our own way.” It is so much easier to blame our inability to reach our goals or achieve a certain outcome, on someone or something else. We’ve all played the blame game at one point or another. It’s the perfect cop out. When we say things like “If… Continue reading How High-Achievers Get More Done