Selecting a business name can be quite a challenge. You want to get this right, but how do you find that one name that defines your brand? The one name that will mark your success in business, a name that is truly iconic? Naming a business is such an important job that there are agencies who specializing… Continue reading Is Your Business Name Right For Your Brand?
Tag: brand image
5 Business Lessons For Women from Mohammad Ali
Widely regarded as not one of the greatest boxing legend of all time, Mohammad Ali made an impact on the world through impressive sportsmanship, wit and his unwavering stance for what he believed in the face of adversity. He was stripped of his title, banned from the sport he loved but never wavered. What has remained remarkable about Ali… Continue reading 5 Business Lessons For Women from Mohammad Ali
5 Ways To Create A Great Brand Experience
Every business should be thinking about how to create a great brand experience that will not only attract your ideal customer but keep them loyal. Gone are the days when businesses made a sale and probably never engaged with this customer again. We are in an age of engagement not just one-off sales promotions and… Continue reading 5 Ways To Create A Great Brand Experience
Why You Need Brand Clarity
When a woman buys a designer dress, she isn’t simply buying a basic need to cover her body. She will purchase clothing from a brand that she identifies with; one that reflects her self image, a need to send a particular message in that moment (successful, professional, sexy, fashionable) and her lifestyle. That’s why having… Continue reading Why You Need Brand Clarity
How To Create Your Iconic Brand Image
Let’s face it, looks do matter! When I lived in Milan, I enjoyed walking the streets like via Montenapoleone and Galleria Vittorio Emanuele, home to some of the most beautiful show windows and designer boutiques in Europe. The stores looked like candy land for adults and definitely not the place to go if you have… Continue reading How To Create Your Iconic Brand Image