Selecting a business name can be quite a challenge. You want to get this right, but how do you find that one name that defines your brand? The one name that will mark your success in business, a name that is truly iconic? Naming a business is such an important job that there are agencies who specializing… Continue reading Is Your Business Name Right For Your Brand?
Tag: Customer loyalty
5 Ways To Create A Great Brand Experience
Every business should be thinking about how to create a great brand experience that will not only attract your ideal customer but keep them loyal. Gone are the days when businesses made a sale and probably never engaged with this customer again. We are in an age of engagement not just one-off sales promotions and… Continue reading 5 Ways To Create A Great Brand Experience
Why You Need Brand Clarity
When a woman buys a designer dress, she isn’t simply buying a basic need to cover her body. She will purchase clothing from a brand that she identifies with; one that reflects her self image, a need to send a particular message in that moment (successful, professional, sexy, fashionable) and her lifestyle. That’s why having… Continue reading Why You Need Brand Clarity
The Art of Attraction in Branding
It’s not about selling product anymore, it’s about understanding your customer’s desires, and creating an experience around it. Your brand’s relationship with customers should be like dating. While everyone will have a different style that works for them, in general, there are stages a person goes through before falling in love or making a long-term commitment. Leading relationship… Continue reading The Art of Attraction in Branding