Sometimes we just need to “get out of our own way.” It is so much easier to blame our inability to reach our goals or achieve a certain outcome, on someone or something else. We’ve all played the blame game at one point or another. It’s the perfect cop out. When we say things like “If… Continue reading How High-Achievers Get More Done
How to Sell Your Premium Priced Products
This weekend, I had my niece over for diner. She has a natural ability to tell stories in pictures and I was totally immersed in one of her stories until my marketing mind interrupted to highlight the significance of this particular story. She’s a post graduate student and shared that she now goes to the… Continue reading How to Sell Your Premium Priced Products
Three Reasons Why Your Business Needs a Blog
Let’s face, the Internet can be an overwhelming place! Trying to run a small business online can seem like an endless array of time-consuming activities; often it can feel like trying to navigate through the universe. Instead of running your business as usual in the local communities that you knew and grew up in, now… Continue reading Three Reasons Why Your Business Needs a Blog
How To Sell More Using the Sherlock Holmes Way
As passionate business owners, we can get so caught up in developing great products to sell, that many forget “why” they are offering these products and services, other than making money. That’s when selling becomes harder, because unless you know what problem you are solving for your customers, there will not be a compelling reason to buy.… Continue reading How To Sell More Using the Sherlock Holmes Way
How To Make Your Business More Profitable Business
Mike Michalowicz, Author of Profit First There are many businesses making great revenue, but very little or no profit. The key challenge for any entrepreneur is taking their business to, and stay profitable. Mike Michalowicz, shares some eye opening ideas, on how to make your business more profitable in this interview. He built three multi-million dollar… Continue reading How To Make Your Business More Profitable Business
How To Create Your Iconic Brand Image
Let’s face it, looks do matter! When I lived in Milan, I enjoyed walking the streets like via Montenapoleone and Galleria Vittorio Emanuele, home to some of the most beautiful show windows and designer boutiques in Europe. The stores looked like candy land for adults and definitely not the place to go if you have… Continue reading How To Create Your Iconic Brand Image
Why What People Think Really Matters
My parents use to always say “what people think about you doesn’t matter!” and while that has some truth to it, to some extent it really does matter! Let me explain, whether we realize it or not, every day we are acting in a certain way to shape or reshape people’s perception of us. Many public… Continue reading Why What People Think Really Matters
The Art of Attraction in Branding
It’s not about selling product anymore, it’s about understanding your customer’s desires, and creating an experience around it. Your brand’s relationship with customers should be like dating. While everyone will have a different style that works for them, in general, there are stages a person goes through before falling in love or making a long-term commitment. Leading relationship… Continue reading The Art of Attraction in Branding
Couples In Business: Kurt and Syrisa Metzger Interview
February is the “love month” and apart from being overly sentimental this time of year, it really got me thinking about couples in business. Should we really be mixing business with pleasure? Is there a way to find the balance between Venus and Mars? I have to admit, that I had my own fears about walking the… Continue reading Couples In Business: Kurt and Syrisa Metzger Interview
The Key Reasons Why You Need To Brand
Angelina Jolie (Actress and Humanitarian), Oprah (the Queen of Daytime TV) and Rihanna (Pop Star). These three famous women have names like everyone else has a name, yet when you say their names, it carries a story, history and gives context to it. This is what branding is all about; when a name is mentioned… Continue reading The Key Reasons Why You Need To Brand